As a tribute to HCA Healthcare’s 50th anniversary and co-founder Dr. Thomas Frist, Jr. who owned a dog named Rocky, this pediatric campaign revolves around a cute, fluffy puppy of the same name. The cornerstone of the campaign is the plush, cuddly toy puppy that wears an HCA blue scarf donning the company’s 50th-anniversary seal and a hang tag on his ear that reads: “Meet Rocky!” Kids can enjoy coloring Rocky on the coloring page and placemat and playing with paw print stickers. The campaign also includes a notecard, poster and hanging banner to introduce and promote Rocky. Finally, paw prints decals add a subtle hint of Rocky Dog to an otherwise ordinary hallway. Today, the Rocky Dog pediatric campaign is bringing a bit of comfort and playfulness for children visiting HCA pediatric facilities located in Tennessee, Colorado, Texas and Nevada.
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