Scale
Creative with range.
We design unique and customizable marketing to create comprehensive, high-impact campaigns that effectively reach both our colleagues and external audiences at an enterprise-wide scale.
Our goal is to maximize the marketing impact of all creative assets in support of enterprise goals. We’ve developed campaigns for some of the company’s biggest initiatives including corporate reputation, service line promotion, community engagement, culture and values and more.
Featured Projects
LDI Playbook
Creative Services developed the Leadership Development Institute (LDI) Playbook to help division teams plan consistent, high-quality LDI events across HCA Healthcare. Updated annually, the playbook provides a scalable framework for event planning and execution, including a dedicated…
Internal Culture Campaign
The objective for this project was to create inspiring, high-energy creative concepts targeted to our SATL colleagues that brought our culture to life by highlighting our values through bold, memorable visuals, collateral and activations. This concept…
Related Projects
Patient Collateral
Our team supports a diverse portfolio of brands and patient access points by developing high-quality, strategically aligned collateral that enhances both patient education and marketing initiatives….
Physicians Week and Doctor’s Day
This Physicians Week and Doctors’ Day campaign celebrates physicians as the driving force behind exceptional patient care and the future of healthcare. Centered on…
HCA Healthcare – India Awareness Campaign
To support the launch of the Global Capability Network in Hyderabad, India, the Creative Services team produced an array of collateral to…
Hospital Week and Nurses Week
HCA Healthcare is made up of more than 315,000 colleagues, and each plays an important role in helping us deliver industry-leading healthcare. The most vital…
HCA Florida Healthcare new brand launch
On March 3, 2022, we officially united 450 care sites, 11,000 physicians, and 77,000 colleagues across the state of Florida under one…
Helping end an epidemic: Crush the Crisis
Each year, HCA Healthcare hosts a “Crush the Crisis” event in alignment with the Drug Enforcement Administration’s (DEA) National Prescription Drug Take…
Creative tools for urgent needs: CareNow Creative
CareNow is HCA Healthcare’s national chain of urgent care clinics and our Creative Services team produces creative for all 184 of them….