For some projects, our role focuses on creative direction and oversight. Marketing approached us with a concept and content for an ER campaign, set to launch Fall 2018. While we have developed in-house motion graphics in the past, we chose to partner with creative vendors. We helped facilitate the vendor process, worked with StudioNow to facilitate the bid, and partnered with the agency who created the motion graphics. The lead designer on the project ensured a cohesive look and engaging style across all four videos produced. The videos support the enterprise wide campaign which targets email subscribers and social media followers.
What began as an idea with The HCA Foundation and HCA IT&S has now grown into a community-wide initiative with Nashville’s biggest technology teams working collaboratively to solve community problems. […]
Explaining how something works and why you should use it doesn’t have to be boring. That’s why we created a short motion graphic to explain the benefits and features of […]
While we celebrate Nurses Week each year and recognize their critical role through video, this year’s video also paid tribute to HCA Healthcare’s 50th anniversary. The message of the video: […]