Hint of History in 2018 Nurses Week Video

While we celebrate Nurses Week each year and recognize their critical role through video, this year’s video also paid tribute to HCA Healthcare’s 50th anniversary. The message of the video: though much has changed in healthcare over the past 50 years, our commitment to our mission remains. The video takes us back in time with images of nursing in the early days juxtaposed with nursing today. However, the heart of the nurse’s activities both then and now is the patient. Creative strategists came up with the concept, script, and provided creative direction and production oversight. The video was one component of the Nurses Week campaign, and it was shared through internal communications and social media and available on MediaWorks.