Creative Direction on ER Motion Graphic Campaign

For some projects, our role focuses on creative direction and oversight. Marketing approached us with a concept and content for an ER campaign, set to launch Fall 2018. While we have developed in-house motion graphics in the past, we chose to partner with creative vendors. We helped facilitate the vendor process, worked with StudioNow to facilitate the bid, and partnered with the agency who created the motion graphics. The lead designer on the project ensured a cohesive look and engaging style across all four videos produced. The videos support the enterprise wide campaign which targets email subscribers and social media followers.