Reinforcing values through consistency: HCA Healthcare Enterprise Brand

The HCA Healthcare brand is more than just a logo. It represents our promise to improve more lives in more ways. We devote every day to ensuring our organization’s commitment is evident by making the HCA Healthcare brand relatable, understood and accessible.

In partnership with our Brand and Communications teams, we worked tirelessly to define the brand as well as the guidelines, strategies and tools to ensure its look and tone stay consistent. Our teams created the HCA Healthcare logo, the brand book, print and digital templates, motion graphic packages, photo repositories and 650 icons. These assets are available to our colleagues via MediaWorks and the Enterprise Brand Resource Center.