HCA Florida Healthcare new brand launch

On March 3, 2022, we officially united 450 care sites, 11,000 physicians, and 77,000 colleagues across the state of Florida under one brand umbrella. This significant event required collaboration across 25 functional areas of the organization and marks the most comprehensive achievement in the history of corporate marketing and affairs — and our team played a huge role. From strategy and design to video production and content — we used the diverse creative skills on our team to make this transition a success.