Creative tools for urgent needs: CareNow Creative

CareNow is HCA Healthcare’s national chain of urgent care clinics and our Creative Services team produces creative for all 184 of them. Urgent care is a quickly growing service line that is still relatively new in communities across the country. Our Design team was fundamental in developing the marketing collateral, business tools and social posts that helped establish CareNow’s brand identity, recruit new patients and keep them coming back.

Perhaps one of our most successful CareNow projects was the 2020 Cold & Flu Safety Campaign. This campaign was a full Creative Services team effort. In a one-day, we captured video footage and photos that would be used to create over 40 creative assets – from posters to flyers to social graphics to yard signs and more. In just a few days we created a comprehensive toolkit that was engaging, personable and effective.