In a word: Beautifulness

This project was initiated in 2019 to show gratitude to HCA Healthcare’s clinical colleagues for their constant and selfless service to their patients and each other. A video was developed to recognize the beauty behind how they improve more lives in more ways every day.

The video and its theme were so impactful that another version was created to honor clinical colleagues and their service during the COVID-19 pandemic. A mixture of stock imagery and footage from actual HCA Healthcare facilities makes the COVID-19 version visceral and emotional. It highlights patient discharges, patient reunions and candle light vigils. It successfully portrays the heroism and significance of HCA Healthcare’s care teams. This goose-bump provoking piece even made it on TV as one of HCA Healthcare’s TV commercials. Take a look. It really is a thing of beauty.