Cardiovascular campaign

Launched in October of 2022, the goal of this campaign was to introduce HCA Florida Healthcare’s Cardiovascular Network as the premiere destination for cardiac care in the state. Deployed in two parts — one targeting consumers and one targeting physicians — it drove results through a robust paid and owned media strategy.

Digital display ads were successful in increasing awareness of HCA Florida Healthcare’s Cardiovascular Network as the state’s largest network of care, delivering over 19MM targeted impressions to Florida residents. In addition, creative surpassed engagement goals by more than double and exceeded clickthrough-rate benchmarks in less than two months of going live.

These successes, among many others, are a testament to what can be achieved when a strong strategy is paired with great copy and design execution.