New movers campaign

The goal of this campaign is to increase patient encounters by introducing new residents to HCA Florida Healthcare’s network of doctors and hospitals. This campaign is perfectly positioned to hit the right people at the right time with the right message — and it does just that through a well-executed print and digital campaign.

Launched in September of 2022, this ongoing campaign continues to deliver stellar metrics. In the first eight months, it generated 688 total new patients and 170 physician visits. It also resulted in 741 total existing patients and 303 physician visits.

Overall, this campaign has been successful in driving revenue, awareness, and new patients — a win-win-win.