Educating others on ways to prevent the flu, including getting the flu vaccine, is a communication that HCA Healthcare takes seriously. The flu campaign project was comprised of two efforts: an internal, employee campaign “You Call the Shots” and external, patient facing campaigns. For the internal campaign, we led design efforts from campaign ideation to production.
For the 2017 external campaign “Fluent in Flu”, we partnered with the MidAmerica division to scale their campaign for enterprise-wide use via MediaWorks, HCA Healthcare’s digital asset management tool. Together both flu campaigns garnered 746 instances in which materials were downloaded, customized, or sent to print from MediaWorks.
HCA Healthcare is committed to protecting employees and patients from getting the flu. Since studies show flu vaccinations reduce the chance of someone getting the flu, HCA Healthcare requires employees in patient care to receive the flu vaccine or to wear a mask and electronically record their choice. In addition, HCA Healthcare offers free, on-site flu vaccines to employees and their families so that getting a flu shot is convenient.
The Goal of the Internal, Employee Campaign
HCA Healthcare launched the “You Call the Shots” campaign to all employees, especially those who work in facilities, to inform employees about the company policy, the deadline for receiving a vaccine before needing to wear a mask and to promote the availability of free on-site flu vaccines.
Policy content is often dry and unappealing. We reimagined the messaging so it was friendly and informative, not just another requirement. Eye-catching, on-brand visuals helped the flu communications to stand out from the other internal communications.
The tagline and language used in the overall “You Call the Shots” campaign flipped the messaging – instead of a command, it became more about the choice to be vaccinated against the flu. The visual elements in the design of the campaign were on-brand and reinforced the HCA Healthcare brand. The campaign was shared in MediaWorks for ease of printing and distribution and the communication package included print collateral such as a poster, FAQ brochure, talking points for various audiences, flyer, employee newsletter copy, employee letter, physician letter, and visitor notecard. Website graphics and banners helped promote “You Call the Shots” blogs and resources internally, too.
in which “You Call the Shots” materials were downloaded and customized.
in which these campaign materials were ordered through MediaWorks.