Design
Urgent Care
This urgent care campaign positions CareNow and MD Now as convenient, accessible healthcare providers for everyday needs, emphasizing speed, affordability and ease of access. Through bold, highly visible creative, the campaign reinforces key value propositions such as walk-in availability, no appointments required, trusted care and convenient neighborhood locations. The campaign uses a cohesive multi-channel approach across posters, billboards, waiting room displays, facility signage and informational…
Read MoreHCA Healthcare – India Environmental Design
As HCA Healthcare expanded its global footprint with a new Hyderabad, India office, our team led the environmental branding strategy and design effort to create a workplace that reflects the organization’s culture while honoring the local community it serves. The project included the design and implementation of more than 50 environmental experiences across two floors,…
Read MorePediatrics Identity Branding
To support the transition to the new HCA HealthONE brand in Denver, our team developed a comprehensive pediatric visual identity that modernized legacy branding while reinforcing HCA Healthcare’s broader brand strategy. The challenge was to create a system that felt distinctly pediatric without relying on a separate brand. Through multiple rounds of exploration, environmental branding concepts, signage studies, collateral systems and…
Read MoreShareholder Report
The Shareholder Report presents HCA Healthcare’s business performance in a clear, engaging visual format that serves as a complement to our annual Impact Report. Custom photography captured by the Creative Services team is paired with dynamic layouts to help shareholders navigate key information and better understand how HCA Healthcare is delivering value.
Read More2026 Impact Report
Each year, HCA Healthcare’s Impact Report shares the stories, progress and moments that reflect our commitment to caring for and improving human life. Through real colleague stories, custom photography, meaningful data and thoughtful design, the report highlights the work happening across our enterprise and the impact HCA Healthcare makes in the communities we serve. The…
Read MoreDenver Brand Summit
In October of 2024, we officially united disparate care sites across Denver and surrounding communities under one brand umbrella, HCA HealthONE. To rollout this new brand and generate excitement for the change, we produced an in-person event for colleagues across the division. With over 500 attendees, this event included presentations from leadership about the reasoning…
Read MoreHospital Week and Nurses Week
HCA Healthcare is made up of more than 315,000 colleagues, and each plays an important role in helping us deliver industry-leading healthcare. The most vital of these are the nurses, technicians, administrators and more who positively impact the care journey of each patient who walks through our doors. Using multiple assets across various communication channels featuring authentic imagery and custom photography of…
Read MoreHCA Florida Healthcare new brand launch
On March 3, 2022, we officially united 450 care sites, 11,000 physicians, and 77,000 colleagues across the state of Florida under one brand umbrella. This significant event required collaboration across 25 functional areas of the organization and marks the most comprehensive achievement in the history of Marketing & Corporate Affairs — and our team played…
Read MoreHelping end an epidemic: Crush the Crisis
Each year, HCA Healthcare hosts a “Crush the Crisis” event in alignment with the Drug Enforcement Administration’s (DEA) National Prescription Drug Take Back Day. This event aims to raise awareness about the dangers of opioid misuse and proper disposal of medications. In 2025, our team produced a cross-functional toolkit including video, social graphics, signage and more leading to HCA Healthcare’s…
Read MoreCreative tools for urgent needs: CareNow Creative
CareNow is HCA Healthcare’s national chain of urgent care clinics and our Creative Services team produces creative for all 184 of them. Urgent care is a quickly growing service line that is still relatively new in communities across the country. Our Design team was fundamental in developing the marketing collateral, business tools and social posts…
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