Design
Hospital and nurses week
HCA Healthcare is made up of more than 290,000 colleagues, and each plays an important role in helping us deliver industry-leading healthcare. The most vital of these are the nurses, technicians, administrators and more who positively impact the care journey of each patient who walks through our doors. Each year, we honor these colleagues with…
Read MoreHCA Florida Healthcare new brand launch
On March 3, 2022, we officially united 450 care sites, 11,000 physicians, and 77,000 colleagues across the state of Florida under one brand umbrella. This significant event required collaboration across 25 functional areas of the organization and marks the most comprehensive achievement in the history of corporate marketing and affairs — and our team played…
Read MoreHelping end an epidemic: Crush the Crisis
Each year, HCA Healthcare hosts a “Crush the Crisis” event in alignment with the Drug Enforcement Administration’s (DEA) National Prescription Drug Take Back Day. This event aims to raise awareness about the dangers of opioid misuse and proper disposal of medications. In 2020, during the COVID-19 pandemic when 40 states reported an increase in opioid-related…
Read MoreCreative tools for urgent needs: CareNow Creative
CareNow is HCA Healthcare’s national chain of urgent care clinics and our Creative Services team produces creative for all 184 of them. Urgent care is a quickly growing service line that is still relatively new in communities across the country. Our Design team was fundamental in developing the marketing collateral, business tools and social posts…
Read MoreOpportunity of a lifetime: 2020 Presidential Debate Support
Belmont University, located in HCA Healthcare’s home town of Nashville, Tennessee, hosted the final debate of the 2020 presidential election during a global pandemic. HCA Healthcare partnered with Belmont University to administer more than 2,000 COVID-19 tests over the course of seven days. The Creative Services team was tasked with creating everything for multiple COVID-19…
Read MoreReports to inform and inspire: Impact and Shareholder Reports
Every year, our team builds stunning reports to showcase the ways HCA Healthcare continues to live out its mission. Often delivered in tandem, both reports include cohesive design elements that breathe life — and a touch of fun — into these otherwise practical documents. Annual Impact Report: The 2023 Annual Impact Report recognizes —and quantifies…
Read MoreCreativity meets a pandemic: Spread knowledge. Save lives. Campaign
100+ assets created. 3,000+ downloads. 2 million+ social impressions. Get the picture? This was one engaging campaign. The Spread knowledge. Save lives. campaign was originally created to encourage HCA Healthcare colleagues to follow CDC guidance by continuing to wear masks, keeping distance and washing hands. Five months into the COVID-19 pandemic, there were concerns that…
Read MoreThe Beauty of Hack for the Community
What began as an idea with The HCA Foundation and HCA IT&S has now grown into a community-wide initiative with Nashville’s biggest technology teams working collaboratively to solve community problems. This report showcases the people, partners, nonprofits, projects and results in a beautiful, visually appealing report. Photos from this 36-hour gathering of Nashville’s best visual…
Read MoreEducating the Enterprise on Social Media Guidelines
Social media is a huge part of how employees communicate today. So when the company decided to allow social media access to Facebook, Twitter and YouTube while at work, the first step was to create training and communication about the appropriate use of social media. The solution: a social media training motion graphic. Employees take…
Read MoreA Tribute to Our Co-Founder: The Rocky Dog Campaign
As a tribute to HCA Healthcare’s 50th anniversary and co-founder Dr. Thomas Frist, Jr. who owned a dog named Rocky, this pediatric campaign revolves around a cute, fluffy puppy of the same name. The cornerstone of the campaign is the plush, cuddly toy puppy that wears an HCA blue scarf donning the company’s 50th-anniversary seal…
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