Posts by Derrick Castle
The Beauty of Hack for the Community
What began as an idea with The HCA Foundation and HCA IT&S has now grown into a community-wide initiative with Nashville’s biggest technology teams working collaboratively to solve community problems. This report showcases the people, partners, nonprofits, projects and results in a beautiful, visually appealing report. Photos from this 36-hour gathering of Nashville’s best visual…
Read MoreIllustrating Product Features with Motion Graphics
Explaining how something works and why you should use it doesn’t have to be boring. That’s why we created a short motion graphic to explain the benefits and features of our own digital asset management system, MediaWorks. Before we put the first image into motion, though, we determined the goal of the motion graphic, call…
Read MoreHint of History in 2018 Nurses Week Video
While we celebrate Nurses Week each year and recognize their critical role through video, this year’s video also paid tribute to HCA Healthcare’s 50th anniversary. The message of the video: though much has changed in healthcare over the past 50 years, our commitment to our mission remains. The video takes us back in time with…
Read MoreAn Organization’s Structure in Motion
The structure of an organization can be learned by reading org charts or attending an onboarding class. Perhaps a slightly more engaging way for new and existing employees to learn about the IT&S organization is through a short, five-minute motion graphic. With this particular motion graphic project, the script needed to strike a balance between…
Read MoreCreative Direction on ER Motion Graphic Campaign
For some projects, our role focuses on creative direction and oversight. Marketing approached us with a concept and content for an ER campaign, set to launch Fall 2018. While we have developed in-house motion graphics in the past, we chose to partner with creative vendors. We helped facilitate the vendor process, worked with StudioNow to…
Read MoreEducating the Enterprise on Social Media Guidelines
Social media is a huge part of how employees communicate today. So when the company decided to allow social media access to Facebook, Twitter and YouTube while at work, the first step was to create training and communication about the appropriate use of social media. The solution: a social media training motion graphic. Employees take…
Read MoreA Tribute to Our Co-Founder: The Rocky Dog Campaign
As a tribute to HCA Healthcare’s 50th anniversary and co-founder Dr. Thomas Frist, Jr. who owned a dog named Rocky, this pediatric campaign revolves around a cute, fluffy puppy of the same name. The cornerstone of the campaign is the plush, cuddly toy puppy that wears an HCA blue scarf donning the company’s 50th-anniversary seal…
Read MoreAnimating 50 Years of HCA Healthcare History
How do you convey 50 years of milestones in an interesting way in less than three minutes? The 50th anniversary marked the perfect opportunity to create an animated timeline that recounts significant events that have shaped HCA Healthcare into the company it is today. Of course one of the first steps in the process is…
Read MoreCelebrating 50 Years and Our Employees
A highlight of the year-long celebration for HCA Healthcare’s 50th anniversary was an employee event held in Nashville. The planning for this Nashville-based festival began in 2017, and the preparation and execution of it touched every facet of our Creative Services team: event strategy, creative strategy, design, web and video. It was such a large…
Read MoreMediaWorks: Just the Facts
The traditional one page summary is your elevator pitch on paper. It is a foundational element in your communication arsenal about your product or project. This particular summary provides a quick overview about MediaWorks, the tool we use at HCA Healthcare to distribute marketing and communication assets. Creating a one page summary forces you to…
Read More