Archive for September 2018
A Tribute to Our Co-Founder: The Rocky Dog Campaign
As a tribute to HCA Healthcare’s 50th anniversary and co-founder Dr. Thomas Frist, Jr. who owned a dog named Rocky, this pediatric campaign revolves around a cute, fluffy puppy of the same name. The cornerstone of the campaign is the plush, cuddly toy puppy that wears an HCA blue scarf donning the company’s 50th-anniversary seal…
Read MoreAnimating 50 Years of HCA Healthcare History
How do you convey 50 years of milestones in an interesting way in less than three minutes? The 50th anniversary marked the perfect opportunity to create an animated timeline that recounts significant events that have shaped HCA Healthcare into the company it is today. Of course one of the first steps in the process is…
Read MoreCelebrating 50 Years and Our Employees
A highlight of the year-long celebration for HCA Healthcare’s 50th anniversary was an employee event held in Nashville. The planning for this Nashville-based festival began in 2017, and the preparation and execution of it touched every facet of our Creative Services team: event strategy, creative strategy, design, web and video. It was such a large…
Read MoreMediaWorks: Just the Facts
The traditional one page summary is your elevator pitch on paper. It is a foundational element in your communication arsenal about your product or project. This particular summary provides a quick overview about MediaWorks, the tool we use at HCA Healthcare to distribute marketing and communication assets. Creating a one page summary forces you to…
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