Archive for October 2018
Illustrating Product Features with Motion Graphics
Explaining how something works and why you should use it doesn’t have to be boring. That’s why we created a short motion graphic to explain the benefits and features of our own digital asset management system, MediaWorks. Before we put the first image into motion, though, we determined the goal of the motion graphic, call…
Read MoreHint of History in 2018 Nurses Week Video
While we celebrate Nurses Week each year and recognize their critical role through video, this year’s video also paid tribute to HCA Healthcare’s 50th anniversary. The message of the video: though much has changed in healthcare over the past 50 years, our commitment to our mission remains. The video takes us back in time with…
Read MoreAn Organization’s Structure in Motion
The structure of an organization can be learned by reading org charts or attending an onboarding class. Perhaps a slightly more engaging way for new and existing employees to learn about the IT&S organization is through a short, five-minute motion graphic. With this particular motion graphic project, the script needed to strike a balance between…
Read MoreCreative Direction on ER Motion Graphic Campaign
For some projects, our role focuses on creative direction and oversight. Marketing approached us with a concept and content for an ER campaign, set to launch Fall 2018. While we have developed in-house motion graphics in the past, we chose to partner with creative vendors. We helped facilitate the vendor process, worked with StudioNow to…
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