Creative at Scale
Patient Collateral
Our team supports a diverse portfolio of brands and patient access points by developing high-quality, strategically aligned collateral that enhances both patient education and marketing initiatives. We partner closely with stakeholders across the organization to create clear, engaging and brand-consistent materials that help inform, educate and connect with patients throughout their healthcare journey. Our scope of work includes the development and management…
Read MorePhysicians Week and Doctor’s Day
This Physicians Week and Doctors’ Day campaign celebrates physicians as the driving force behind exceptional patient care and the future of healthcare. Centered on the theme, “With every patient, you shape tomorrow,” the campaign recognizes physicians for their skill, compassion, leadership and dedication to improving outcomes. Paird with dynamic imagery and design, the messaging reinforces appreciation for the vital role physicians play as…
Read MoreLDI Playbook
Creative Services developed the Leadership Development Institute (LDI) Playbook to help division teams plan consistent, high-quality LDI events across HCA Healthcare. Updated annually, the playbook provides a scalable framework for event planning and execution, including a dedicated theme, event design direction, planning best practices, templates, checklists and division-specific vendor recommendations. By bringing key resources into one centralized guide, the playbook helps teams…
Read MoreHCA Healthcare – India Awareness Campaign
To support the launch of the Global Capability Network in Hyderabad, India, the Creative Services team produced an array of collateral to introduce and bring awareness to the HCA Healthcare brand and its mission to a new international market. A second campaign, focused on recruitment followed, showcasing HCA Healthcare – India as a world-renowned destination for local talent…
Read MoreInternal Culture Campaign
The objective for this project was to create inspiring, high-energy creative concepts targeted to our SATL colleagues that brought our culture to life by highlighting our values through bold, memorable visuals, collateral and activations. This concept builds on the “living our values” campaign through an intimate, human-centered visual style that feels grounded and emotionally real. Each short sentence reinforces…
Read MoreHospital Week and Nurses Week
HCA Healthcare is made up of more than 315,000 colleagues, and each plays an important role in helping us deliver industry-leading healthcare. The most vital of these are the nurses, technicians, administrators and more who positively impact the care journey of each patient who walks through our doors. Using multiple assets across various communication channels featuring authentic imagery and custom photography of…
Read MoreHCA Florida Healthcare new brand launch
On March 3, 2022, we officially united 450 care sites, 11,000 physicians, and 77,000 colleagues across the state of Florida under one brand umbrella. This significant event required collaboration across 25 functional areas of the organization and marks the most comprehensive achievement in the history of Marketing & Corporate Affairs — and our team played…
Read MoreHelping end an epidemic: Crush the Crisis
Each year, HCA Healthcare hosts a “Crush the Crisis” event in alignment with the Drug Enforcement Administration’s (DEA) National Prescription Drug Take Back Day. This event aims to raise awareness about the dangers of opioid misuse and proper disposal of medications. In 2025, our team produced a cross-functional toolkit including video, social graphics, signage and more leading to HCA Healthcare’s…
Read MoreCreative tools for urgent needs: CareNow Creative
CareNow is HCA Healthcare’s national chain of urgent care clinics and our Creative Services team produces creative for all 184 of them. Urgent care is a quickly growing service line that is still relatively new in communities across the country. Our Design team was fundamental in developing the marketing collateral, business tools and social posts…
Read More