Creative at Scale
Hospital and nurses week
HCA Healthcare is made up of more than 290,000 colleagues, and each plays an important role in helping us deliver industry-leading healthcare. The most vital of these are the nurses, technicians, administrators and more who positively impact the care journey of each patient who walks through our doors. Each year, we honor these colleagues with…
Read MoreHCA Florida Healthcare new brand launch
On March 3, 2022, we officially united 450 care sites, 11,000 physicians, and 77,000 colleagues across the state of Florida under one brand umbrella. This significant event required collaboration across 25 functional areas of the organization and marks the most comprehensive achievement in the history of corporate marketing and affairs — and our team played…
Read MoreHelping end an epidemic: Crush the Crisis
Each year, HCA Healthcare hosts a “Crush the Crisis” event in alignment with the Drug Enforcement Administration’s (DEA) National Prescription Drug Take Back Day. This event aims to raise awareness about the dangers of opioid misuse and proper disposal of medications. In 2020, during the COVID-19 pandemic when 40 states reported an increase in opioid-related…
Read MoreHelping end a pandemic: COVID-19 Vaccine Campaign
Getting the word out about vaccines was the project of a lifetime and the ultimate privilege for the Creative Services team. Our team engaged immediately and stepped up to the challenge, creating dozens of assets in a matter of days. With each state driven by different guidelines for vaccine distribution and administration, the Design team…
Read MoreCreative tools for urgent needs: CareNow Creative
CareNow is HCA Healthcare’s national chain of urgent care clinics and our Creative Services team produces creative for all 184 of them. Urgent care is a quickly growing service line that is still relatively new in communities across the country. Our Design team was fundamental in developing the marketing collateral, business tools and social posts…
Read MoreReinforcing values through consistency: HCA Healthcare Enterprise Brand
The HCA Healthcare brand is more than just a logo. It represents our promise to improve more lives in more ways. We devote every day to ensuring our organization’s commitment is evident by making the HCA Healthcare brand relatable, understood and accessible. In partnership with our Brand and Communications teams, we worked tirelessly to define…
Read MoreCreativity meets a pandemic: Spread knowledge. Save lives. Campaign
100+ assets created. 3,000+ downloads. 2 million+ social impressions. Get the picture? This was one engaging campaign. The Spread knowledge. Save lives. campaign was originally created to encourage HCA Healthcare colleagues to follow CDC guidance by continuing to wear masks, keeping distance and washing hands. Five months into the COVID-19 pandemic, there were concerns that…
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