Creative Strategy
Brand Photo Shoots
Each quarter, Creative Services partners with a different division across the organization to produce a comprehensive brand storytelling photo shoot designed to capture authentic moments, meaningful interactions and the impact of our work in action. From initial research and creative strategy through production planning, art direction and on-site coordination, our team leads every aspect of the process to ensure…
Read MoreHCA Healthcare Impact Center
The Impact Center brings HCA Healthcare’s legacy to life through immersive, interactive storytelling that highlights the impact our organization has on patients, colleagues and communities. Inspired by the success of HCA Healthcare’s 50th anniversary celebration in 2018, the concept for the center was developed to preserve and share the stories, milestones and innovations that have shaped the organization’s history and continue to guide…
Read MoreShareholder Report
The Shareholder Report presents HCA Healthcare’s business performance in a clear, engaging visual format that serves as a complement to our annual Impact Report. Custom photography captured by the Creative Services team is paired with dynamic layouts to help shareholders navigate key information and better understand how HCA Healthcare is delivering value.
Read More2026 Impact Report
Each year, HCA Healthcare’s Impact Report shares the stories, progress and moments that reflect our commitment to caring for and improving human life. Through real colleague stories, custom photography, meaningful data and thoughtful design, the report highlights the work happening across our enterprise and the impact HCA Healthcare makes in the communities we serve. The…
Read MoreInternal Culture Campaign
The objective for this project was to create inspiring, high-energy creative concepts targeted to our SATL colleagues that brought our culture to life by highlighting our values through bold, memorable visuals, collateral and activations. This concept builds on the “living our values” campaign through an intimate, human-centered visual style that feels grounded and emotionally real. Each short sentence reinforces…
Read MoreNew movers campaign
The goal of this campaign is to increase patient encounters by introducing new residents to HCA Florida Healthcare’s network of doctors and hospitals. This campaign is perfectly positioned to hit the right people at the right time with the right message — and it does just that through a well-executed print and digital campaign. Launched…
Read MoreCardiovascular campaign
Launched in October of 2022, the goal of this campaign was to introduce HCA Florida Healthcare’s Cardiovascular Network as the premiere destination for cardiac care in the state. Deployed in two parts — one targeting consumers and one targeting physicians — it drove results through a robust paid and owned media strategy. Digital display ads…
Read MoreHCA Florida Healthcare new brand launch
On March 3, 2022, we officially united 450 care sites, 11,000 physicians, and 77,000 colleagues across the state of Florida under one brand umbrella. This significant event required collaboration across 25 functional areas of the organization and marks the most comprehensive achievement in the history of Marketing & Corporate Affairs — and our team played…
Read More