Creative Strategy
New movers campaign
The goal of this campaign is to increase patient encounters by introducing new residents to HCA Florida Healthcare’s network of doctors and hospitals. This campaign is perfectly positioned to hit the right people at the right time with the right message — and it does just that through a well-executed print and digital campaign. Launched…
Read MoreCardiovascular campaign
Launched in October of 2022, the goal of this campaign was to introduce HCA Florida Healthcare’s Cardiovascular Network as the premiere destination for cardiac care in the state. Deployed in two parts — one targeting consumers and one targeting physicians — it drove results through a robust paid and owned media strategy. Digital display ads…
Read MoreHCA Florida Healthcare new brand launch
On March 3, 2022, we officially united 450 care sites, 11,000 physicians, and 77,000 colleagues across the state of Florida under one brand umbrella. This significant event required collaboration across 25 functional areas of the organization and marks the most comprehensive achievement in the history of corporate marketing and affairs — and our team played…
Read MoreHelping end a pandemic: COVID-19 Vaccine Campaign
Getting the word out about vaccines was the project of a lifetime and the ultimate privilege for the Creative Services team. Our team engaged immediately and stepped up to the challenge, creating dozens of assets in a matter of days. With each state driven by different guidelines for vaccine distribution and administration, the Design team…
Read MoreReinforcing values through consistency: HCA Healthcare Enterprise Brand
The HCA Healthcare brand is more than just a logo. It represents our promise to improve more lives in more ways. We devote every day to ensuring our organization’s commitment is evident by making the HCA Healthcare brand relatable, understood and accessible. In partnership with our Brand and Communications teams, we worked tirelessly to define…
Read MoreCaring during COVID-19: Gratitude, Resilience, and Forward Campaigns
When COVID-19 hit, we reprioritized. Campaigns previously scheduled took a back seat to new and more important messaging. The new focus was to show gratitude for HCA Healthcare’s colleagues and showcase how HCA Healthcare evolved during the pandemic to ensure its patients were kept safe. Gratitude. Resilience. Forward. Powerful words turned into powerful campaigns. Gratitude:…
Read MoreCreativity meets a pandemic: Spread knowledge. Save lives. Campaign
100+ assets created. 3,000+ downloads. 2 million+ social impressions. Get the picture? This was one engaging campaign. The Spread knowledge. Save lives. campaign was originally created to encourage HCA Healthcare colleagues to follow CDC guidance by continuing to wear masks, keeping distance and washing hands. Five months into the COVID-19 pandemic, there were concerns that…
Read MoreTaking on the issues: Medication Diversion Program
Medication theft continues to be a growing problem in healthcare settings. In fact, 1 in 10 healthcare providers will abuse drugs at some point.1 Combatting this issue at HCA Healthcare meant not only encouraging colleagues to speak up, but also educating them on how and why to do so. In 2020, we developed a comprehensive…
Read More50 Days of Service
The HCA Healthcare mission is all about the care and improvement of human life, and serving others and serving our community is part of our company’s DNA. One way we celebrated this aspect of our history and culture was through HCA’s 50 Days of Service – a time dedicated to supporting needs of the community.…
Read MoreContent Catalyst Newsletter
The Creative Services and Content & Communications teams have teamed up to create the “Content Catalyst” newsletter. This newsletter is a resource that supports marketing efforts across the enterprise by distributing engaging, ready-to-use content such as social media posts, infographics, blog articles, motion graphics, facility TV screens, printed products, and more. These materials cover a…
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