Archive for June 2026
Brand Photo Shoots
Each quarter, Creative Services partners with a different division across the organization to produce a comprehensive brand storytelling photo shoot designed to capture authentic moments, meaningful interactions and the impact of our work in action. From initial research and creative strategy through production planning, art direction and on-site coordination, our team leads every aspect of the process to ensure…
Read MorePatient Collateral
Our team supports a diverse portfolio of brands and patient access points by developing high-quality, strategically aligned collateral that enhances both patient education and marketing initiatives. We partner closely with stakeholders across the organization to create clear, engaging and brand-consistent materials that help inform, educate and connect with patients throughout their healthcare journey. Our scope of work includes the development and management…
Read MorePhysicians Week and Doctor’s Day
This Physicians Week and Doctors’ Day campaign celebrates physicians as the driving force behind exceptional patient care and the future of healthcare. Centered on the theme, “With every patient, you shape tomorrow,” the campaign recognizes physicians for their skill, compassion, leadership and dedication to improving outcomes. Paird with dynamic imagery and design, the messaging reinforces appreciation for the vital role physicians play as…
Read MoreLDI Playbook
Creative Services developed the Leadership Development Institute (LDI) Playbook to help division teams plan consistent, high-quality LDI events across HCA Healthcare. Updated annually, the playbook provides a scalable framework for event planning and execution, including a dedicated theme, event design direction, planning best practices, templates, checklists and division-specific vendor recommendations. By bringing key resources into one centralized guide, the playbook helps teams…
Read MoreLeadership Connection Series
Leadership Connection is HCA Healthcare CEO Sam Hazen’s quarterly video series designed to strengthen connections across the enterprise by highlighting senior leaders, showcasing key organizational initiatives and demonstrating how the work of individual teams supports broader enterprise goals and strategies. Through candid conversations and insightful discussions, the series provides colleagues with greater visibility into the priorities, challenges and opportunities shaping HCA Healthcare’s future. By bringing leaders together to…
Read MoreStrengthening Our Foundation, Inspiring the Future: 2024 HCA Healthcare CNO Summit
Hosted in San Antonio, the 2024 CNO Summit brought together HCA Healthcare nurse leaders from across the organization for three days of connection, collaboration and meaningful conversations about the future of nursing. Creative Services led the creative and production strategy from concept through execution, shaping an experience that reflected the impact of HCA Healthcare nurses and the organization’s continued…
Read MoreUrgent Care
This urgent care campaign positions CareNow and MD Now as convenient, accessible healthcare providers for everyday needs, emphasizing speed, affordability and ease of access. Through bold, highly visible creative, the campaign reinforces key value propositions such as walk-in availability, no appointments required, trusted care and convenient neighborhood locations. The campaign uses a cohesive multi-channel approach across posters, billboards, waiting room displays, facility signage and informational…
Read MoreHCA Healthcare – India Environmental Design
As HCA Healthcare expanded its global footprint with a new Hyderabad, India office, our team led the environmental branding strategy and design effort to create a workplace that reflects the organization’s culture while honoring the local community it serves. The project included the design and implementation of more than 50 environmental experiences across two floors,…
Read MorePediatrics Identity Branding
To support the transition to the new HCA HealthONE brand in Denver, our team developed a comprehensive pediatric visual identity that modernized legacy branding while reinforcing HCA Healthcare’s broader brand strategy. The challenge was to create a system that felt distinctly pediatric without relying on a separate brand. Through multiple rounds of exploration, environmental branding concepts, signage studies, collateral systems and…
Read MoreHCA Healthcare Impact Center
The Impact Center brings HCA Healthcare’s legacy to life through immersive, interactive storytelling that highlights the impact our organization has on patients, colleagues and communities. Inspired by the success of HCA Healthcare’s 50th anniversary celebration in 2018, the concept for the center was developed to preserve and share the stories, milestones and innovations that have shaped the organization’s history and continue to guide…
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