Creative Strategy

Orchestrating creative campaigns that scale

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Involved in many facets of creating, coordinating, and scaling internal and external campaigns, our team possesses years of experience in communication strategy, messaging, video, art, and production.

Thoughtful Messaging: Medication Diversion

Medication diversion is an issue facing the healthcare industry. For the medication diversion project, we thoughtfully considered messaging for a poster campaign that would be sensitive to any audience who might be present in a facility.

A Tribute to Our Co-Founder: The Rocky Dog Campaign

As a tribute to HCA Healthcare’s 50th anniversary and co-founder Dr. Thomas Frist, Jr. who owned a dog named Rocky, this pediatric campaign revolves around a cute, fluffy puppy of the same name. The plush, cuddly toy puppy is a gift given to children visiting HCA Healthcare pediatric facilities across the country. Kids also enjoy coloring Rocky and playing with paw print stickers.

Related Projects

The Beauty of Hack for the Community
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The Beauty of Hack for the Community

What began as an idea with The HCA Foundation and HCA IT&S has now grown into a community-wide initiative with Nashville’s biggest technology teams working collaboratively to solve community problems. […]

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Illustrating Product Features with Motion Graphics
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Illustrating Product Features with Motion Graphics

Explaining how something works and why you should use it doesn’t have to be boring. That’s why we created a short motion graphic to explain the benefits and features of […]

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Hint of History in 2018 Nurses Week Video
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Hint of History in 2018 Nurses Week Video

While we celebrate Nurses Week each year and recognize their critical role through video, this year’s video also paid tribute to HCA Healthcare’s 50th anniversary. The message of the video: […]

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