Posts by alexasullivant
HCA Florida Healthcare work wear reveal video
Before launching the HCA Florida Healthcare market brand, our team produced countless assets to ensure it was a success. One of our goals was to get our Florida colleagues excited as they transitioned from being branded at the local level to being included in the nationwide HCA Healthcare brand. What better way to do this…
Read MoreHCA Florida Healthcare market brand launch event recap video
Uniting 49 hospitals and over 180 care sites into one branded family is no easy task. The launch of the HCA Florida Healthcare market brand required countless hours of work by colleagues across the state and took months to complete. This video provides an inside look at that process as it recaps various brand launch…
Read MoreHospital and nurses week
HCA Healthcare is made up of more than 290,000 colleagues, and each plays an important role in helping us deliver industry-leading healthcare. The most vital of these are the nurses, technicians, administrators and more who positively impact the care journey of each patient who walks through our doors. Each year, we honor these colleagues with…
Read MoreNew movers campaign
The goal of this campaign is to increase patient encounters by introducing new residents to HCA Florida Healthcare’s network of doctors and hospitals. This campaign is perfectly positioned to hit the right people at the right time with the right message — and it does just that through a well-executed print and digital campaign. Launched…
Read MoreCardiovascular campaign
Launched in October of 2022, the goal of this campaign was to introduce HCA Florida Healthcare’s Cardiovascular Network as the premiere destination for cardiac care in the state. Deployed in two parts — one targeting consumers and one targeting physicians — it drove results through a robust paid and owned media strategy. Digital display ads…
Read MoreHCA Florida Healthcare new brand launch
On March 3, 2022, we officially united 450 care sites, 11,000 physicians, and 77,000 colleagues across the state of Florida under one brand umbrella. This significant event required collaboration across 25 functional areas of the organization and marks the most comprehensive achievement in the history of corporate marketing and affairs — and our team played…
Read MoreHCA Healthcare 2023 CEO Summit
In 2023, HCA Healthcare welcomed the opportunity to bring back one of its keystone, enterprise-wide events — CEO Summit. An entire year of meticulous planning went into this 3-day, in-person conference that welcomed 340 attendees, including executive leaders from across the country. Creative Services collaborated with dozens of teams across the organization, in addition to…
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