Posts Tagged ‘creative strategy featured’
New movers campaign
The goal of this campaign is to increase patient encounters by introducing new residents to HCA Florida Healthcare’s network of doctors and hospitals. This campaign is perfectly positioned to hit the right people at the right time with the right message — and it does just that through a well-executed print and digital campaign. Launched…
Read MoreCardiovascular campaign
Launched in October of 2022, the goal of this campaign was to introduce HCA Florida Healthcare’s Cardiovascular Network as the premiere destination for cardiac care in the state. Deployed in two parts — one targeting consumers and one targeting physicians — it drove results through a robust paid and owned media strategy. Digital display ads…
Read MoreHCA Florida Healthcare new brand launch
On March 3, 2022, we officially united 450 care sites, 11,000 physicians, and 77,000 colleagues across the state of Florida under one brand umbrella. This significant event required collaboration across 25 functional areas of the organization and marks the most comprehensive achievement in the history of corporate marketing and affairs — and our team played…
Read MoreReinforcing values through consistency: HCA Healthcare Enterprise Brand
The HCA Healthcare brand is more than just a logo. It represents our promise to improve more lives in more ways. We devote every day to ensuring our organization’s commitment is evident by making the HCA Healthcare brand relatable, understood and accessible. In partnership with our Brand and Communications teams, we worked tirelessly to define…
Read MoreTaking on the issues: Medication Diversion Program
Medication theft continues to be a growing problem in healthcare settings. In fact, 1 in 10 healthcare providers will abuse drugs at some point.1 Combatting this issue at HCA Healthcare meant not only encouraging colleagues to speak up, but also educating them on how and why to do so. In 2020, we developed a comprehensive…
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