Video
HCA Florida Healthcare work wear reveal video
Before launching the HCA Florida Healthcare market brand, our team produced countless assets to ensure it was a success. One of our goals was to get our Florida colleagues excited as they transitioned from being branded at the local level to being included in the nationwide HCA Healthcare brand. What better way to do this…
Read MoreHCA Florida Healthcare market brand launch event recap video
Uniting 49 hospitals and over 180 care sites into one branded family is no easy task. The launch of the HCA Florida Healthcare market brand required countless hours of work by colleagues across the state and took months to complete. This video provides an inside look at that process as it recaps various brand launch…
Read MoreIllustrating Product Features with Motion Graphics
Explaining how something works and why you should use it doesn’t have to be boring. That’s why we created a short motion graphic to explain the benefits and features of our own digital asset management system, MediaWorks. Before we put the first image into motion, though, we determined the goal of the motion graphic, call…
Read MoreHint of History in 2018 Nurses Week Video
While we celebrate Nurses Week each year and recognize their critical role through video, this year’s video also paid tribute to HCA Healthcare’s 50th anniversary. The message of the video: though much has changed in healthcare over the past 50 years, our commitment to our mission remains. The video takes us back in time with…
Read MoreAn Organization’s Structure in Motion
The structure of an organization can be learned by reading org charts or attending an onboarding class. Perhaps a slightly more engaging way for new and existing employees to learn about the IT&S organization is through a short, five-minute motion graphic. With this particular motion graphic project, the script needed to strike a balance between…
Read MoreCreative Direction on ER Motion Graphic Campaign
For some projects, our role focuses on creative direction and oversight. Marketing approached us with a concept and content for an ER campaign, set to launch Fall 2018. While we have developed in-house motion graphics in the past, we chose to partner with creative vendors. We helped facilitate the vendor process, worked with StudioNow to…
Read MoreEducating the Enterprise on Social Media Guidelines
Social media is a huge part of how employees communicate today. So when the company decided to allow social media access to Facebook, Twitter and YouTube while at work, the first step was to create training and communication about the appropriate use of social media. The solution: a social media training motion graphic. Employees take…
Read MoreAnimating 50 Years of HCA Healthcare History
How do you convey 50 years of milestones in an interesting way in less than three minutes? The 50th anniversary marked the perfect opportunity to create an animated timeline that recounts significant events that have shaped HCA Healthcare into the company it is today. Of course one of the first steps in the process is…
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